Next, click on “Linked accounts” under “Setup”. That’s why we use the new Google Ads interface in our guide.įirst, log in to your Google Ads account. Google has been testing the new Google Ads interface for quite a long period of time, and the company’s planning to switch to the new version in the nearest future. Just choose the method most comfortable for you. Below, we describe how to do that in the interfaces of both services. Now, proceed to linking GA and Google Ads accounts. Put a tick next to “Tag the URL that people click through from my ad” and save the changes. In the “Account settings” tab click on “Auto-tagging”. Log in to your Ads account and find the “All campaigns” section and navigate to “Settings”. This is necessary to send the detailed data about views, clicks and their costs, placements and ad positions, from Google Ads to GA. Turn on the auto-tagging in your Google Ads account. After that, set the “Edit” access rights.ĥ. Add the email address used with Google Ads. Next, click on the “User management” section.Ĥ. Go to “Account settings” and make sure there is a tick next to “Google products & services”.ģ. Log in to your Analytics account and click “Admin” in the left panel.Ģ. Link via the Google Analytics interfaceīefore linking Google Analytics and Ads, make sure you’ve got the necessary access rights: “Admin” rights for Google Ads and “Edit” rights for Analytics.ġ.Import Ecommerce goals and transactions from GA to Google Ads.Ĭonfigure Ads remarketing lists with the account of more detailed data from GA (we’ll tell you more about it in one of the following articles).Įnrich Multi-Channel Funnel reports in Google Analytics with the data from Google Ads. Send the GA data about what users do after clicks on ads, to Google Ads. For those who are new to Google Analytics and Google Ads, here’s a quick reminder of what you can do, if you link Google Analytics and Google Ads:Īdd Google Ads reports on campaigns, keywords, time and target URLs to Analytics. That’s when we gladly remind them of the native integration between these two Google products. Our customers often ask us if we provide solutions to import data from Google Ads to Google Analytics.
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